The Point of Purpose
A company’s sense of purpose is receiving increasing attention in the business world, giving us a more sophisticated understanding of its role beyond augmenting the bottom line. Should we then be looking at imbedding a process for achieving purpose, asks Jill Taylor?
Our understanding of purpose now includes a developing awareness of the company’s mission and, importantly, the employees’ life mission as well. When these two are in harmony, the organisation has a tensile strength. It can adapt more quickly; it can engage the loyalty of its employees more readily and it can position itself to respond to the markets more quickly and more holistically in our rapidly changing world – making it a living company.
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