The New Game Called Exponential Change

The business mindset has traditionally established timeframes to monitor progress, such as quarterly reports and stock prices. And yet, we are in a time where our understanding of the world is being disrupted by quantum exponential change daily, something our minds are still catching up to.

Perhaps we have the opportunity to create a new evolutionary advantage. Rather than projecting into a future what we think will happen based on past patterns or based on what we think we can ‘will’ into being, we can develop a new capacity to learn the language of life. “Reading life” is a process of being present to information that our awareness picks up and translates into meaning. Because life is not bound by our concepts of linear time the way our minds are, this information is asynchronous, meaning it may be relevant for the next week, the next month, or in three years. This way of reading life tells us what is emerging on the horizon before we need it.

As an example, as was shown in the film Air, Nike was struggling to enter the basketball category until they created a non-linear shift in their focus from being a shoe company to being an aspirational athlete brand. By changing their story and approach, they had a significant breakthrough as a company and changed the game in the athletic shoe industry. Making this shift meant stepping outside of known strategies and opening to something entirely new.

Though learning to read life may seem daunting at first, it makes life easier because we spot trends well before they show up on the horizons of the world around us, and we can act with a deeper sense of knowing and confidence.

If you’d like to know more about acting with confidence and a deeper sense of knowing, you may be interested in our offering, Creativity and Action Confidence.