What’s In A Name? Why Are We The HuPerson Project?
We’d like to talk a little about the striking title we’ve chosen for our approach to doing business differently. Let’s start with “person.” Initially, the word meant to “sing through,” meaning that an actor wearing a mask could be heard on stage. This way of distinguishing the individual gradually came to mean a human being. According to Etymonline, the decision to use -person to replace -man in compound words was necessary to create a gender-neutral reference, such as its recorded use (1971) in chairperson. Taking this business practice a step further, we use person in the same way, as a gender-neutral reference.
The sound of “Hu,” is in a special category of sounds in many of the world’s traditions, pointing to the highest ideal of the human being. We want to orient ourselves in business that way, both for the individual and the company, to create the most highly developed expression for both.
Finally, the word, “project,” suggests to us the on-going nature of doing business differently. Rather than being satisfied with the status-quo, or even manipulating the status-quo effectively, we want to acknowledge that our world is in trouble right now. The HuPerson Project steps way back from business as usual and re-engages with business in a new way, combining profit and beauty to create shared prosperity and stewardship.
Book a call to learn more about how we can work together.
Published WorkMore Relevant Reading


The Power Of Leadership: A Commitment To Wholeness
Effective leadership has never been more vital. The world is in trouble right now. Many of us feel we have used up the value of inherited business practices from a traditional business culture. A focus on short-term profit, including a narrow view of the role of employees, will only give us more of the same. […]

Practicing Intention
As we explored, in our insight about Intention, a meaningful intention helps ignite us and manifest the goals we most want for our business and life. So, how do we get there? Something that isn’t talked much about in our world is the value of developing skillfulness with articulating intention. We might assume we ‘should’ […]