What Exactly Is A Purposeful Company Culture And How To Develop It?
Meeting objectives of profitability and customer satisfaction rank high on a leader’s list of priorities, and yet, especially after the pandemic, a meaningful, purposeful life is increasingly a top concern to employees. The title of a post-pandemic article by McKinsey & Company says it all: “Help Your Employees Find Purpose or Watch Them Leave.”
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Rebranding from Meaning and Awareness
Rebranding is often understood as a shift in image or message, yet at its best, it is a movement of meaning. It begins with purpose, the why that gives a company coherence, and unfolds through awareness. When rebranding arises from meaning and mission, it becomes less about strategy and more about evolution. The work is to […]
From Strategy to a New View of Map-Making: Rethinking How Leaders Navigate Change
When the Map No Longer Matches the Territory When COVID hit, business stopped almost overnight. Dining rooms closed, doors locked, and an entire way of operating became impossible. At that moment, it was clear: we were not in Kansas anymore. As the CEO of a regional restaurant group, I watched 40 percent of our business […]
Sensitivity and AI: Investing Attention Where It Matters Most
A New Currency of Business Artificial intelligence is rapidly transforming how we work. It scans data, drafts reports, manages tasks, and suggests creative ideas. Many, many organizations are investing in AI. Yet a deeper question emerges: Where are we investing human attention? In the rush to adopt AI, some companies treat employee attention as a cost […]