Recent Insights

What’s In A Name? Why Are We The HuPerson Project?

We’d like to talk a little about the striking title we’ve chosen for our approach to doing business differently. Let’s start with “person.” Initially, the word meant to “sing through,” meaning that an actor wearing a mask could be heard on stage. This way of distinguishing the individual gradually came to mean a human being. According to Etymonline, the decision to use -person to replace -man in compound words was necessary to create a gender-neutral reference, such as its recorded use (1971) in chairperson. Taking this business practice a step further, we use person in the same way, as a gender-neutral reference.

The sound of “Hu,” is in a special category of sounds in many of the world’s traditions, pointing to the highest ideal of the human being. We want to orient ourselves in business that way, both for the individual and the company, to create the most highly developed expression for both.

Finally, the word, “project,” suggests to us the on-going nature of doing business differently. Rather than being satisfied with the status-quo, or even manipulating the status-quo effectively, we want to acknowledge that our world is in trouble right now. The HuPerson Project steps way back from business as usual and re-engages with business in a new way, combining profit and beauty to create shared prosperity and stewardship.

Published Work
More Relevant Reading

CEO Excellence: Building Trust

In CEO Excellence, the authors Dewar, Keller and Malhorta, who are senior partners at McKinsey & Company, tackle a complicated mandate in a thorough way. We’d like to discuss some aspects of their project here, adding our own insights as well. The book came into being because there were few resources about what a CEO […]

Read Now

What Is Conscious Business & How Can We Cultivate It?

To have a conscience in business, and to be a conscious business leader, are seemingly similar terms. Yet are they? Somehow, we have collapsed the distinction between conscience and conscious, eclipsing an important difference. Investigating how these terms are different is crucial in developing a leader whose awareness becomes more inclusive, more flexible, and more […]

Read Now

Freedom’s ROI: Uncovering The Business Advantage

Freedom in business can be a tricky concept, yet vital to success. As leaders, we have dedicated ourselves to the stewardship of our company, juggling the expectations of the board and the pressures of the economy. Tasked to manage profit, employees, the customer, and all the outside forces from unions to the UN, how can […]

Read Now


© 2024 THE HUPERSON PROJECT. ALL RIGHTS RESERVED.

Let's keep the conversation going

STAY UP TO DATE. JOIN OUR COMMUNITY.