Daniel Goodenough
Co-founder
Daniel Goodenough is a purpose architect and co-founder of The HuPerson Project, bringing three decades of expertise in guiding organizations to align deeply with their mission. He played a critical behind-the-scenes role in the transformation of Burgerville, providing executive development that enabled the company to respond to crisis with increased cohesion, adaptability, and purpose fidelity.
Goodenough’s methodologies center on unlocking purpose as a strategic advantage—enabling businesses to stay aligned with their core essence while navigating market shifts and operational complexity.
He is the author of The Caravan of Remembering: A Roadmap for Experiencing the Awakening of Your Life’s Mission (2016), a guidebook that has informed the journeys of those seeking clarity on personal and professional direction.
Goodenough’s body of work integrates human systems design, mission-driven leadership, and transrational awareness, supporting leaders to cultivate cultures of meaning and long-view responsiveness.