Freedom’s ROI: Uncovering The Business Advantage
Freedom in business can be a tricky concept, yet vital to success. As leaders, we have dedicated ourselves to the stewardship of our company, juggling the expectations of the board and the pressures of the economy. Tasked to manage profit, employees, the customer, and all the outside forces from unions to the UN, how can freedom figure into these relationships in a meaningful way?
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Rebranding from Meaning and Awareness
Rebranding is often understood as a shift in image or message, yet at its best, it is a movement of meaning. It begins with purpose, the why that gives a company coherence, and unfolds through awareness. When rebranding arises from meaning and mission, it becomes less about strategy and more about evolution. The work is to […]
From Strategy to a New View of Map-Making: Rethinking How Leaders Navigate Change
When the Map No Longer Matches the Territory When COVID hit, business stopped almost overnight. Dining rooms closed, doors locked, and an entire way of operating became impossible. At that moment, it was clear: we were not in Kansas anymore. As the CEO of a regional restaurant group, I watched 40 percent of our business […]
Sensitivity and AI: Investing Attention Where It Matters Most
A New Currency of Business Artificial intelligence is rapidly transforming how we work. It scans data, drafts reports, manages tasks, and suggests creative ideas. Many, many organizations are investing in AI. Yet a deeper question emerges: Where are we investing human attention? In the rush to adopt AI, some companies treat employee attention as a cost […]