From Customization to Made to Measure
In many organizations, customization signals care. Think ready-to-wear with thoughtful alterations—shorten the sleeve, taper the leg, add a feature. The pattern stays intact, the palette is known, and the result arrives quickly with brand coherence. This approach serves pace and predictability, and over time it often gets concretized: choice lives inside a trusted library of options.
Made-to-measure lives in the atelier. The work begins with presence—who is this person or team, what is the moment, how do they move through their world? Rather than applying a preset, we co-sense and co-presence until the line that wants to emerge becomes clear. Many answers could be right. Mastery holds the space so what appears feels fresh and still grounded in craft. People feel seen. The work carries a signature that reads as unmistakably yours.
Both approaches serve, and each speaks to a different need. Customization refines what already works and can be exactly right when speed and consistency matter. Made-to-measure invites the next right move for this context, this mission, this season—especially when the ground is shifting and the familiar pattern no longer fits as cleanly.
Why care now? Teams are navigating interdependent change and asking for steadiness with meaning. Customization offers reliable tuning. Made-to-measure offers craft and precision—like a garment cut on the body of the day’s reality. Outcomes feel more alive, rework drops, and commitment rises because people recognize themselves in the result. True uniqueness.
Published WorkMore Relevant Reading
The Game of Business: What Sets It Apart From Every Other Game?
In a Nutshell: What makes the game of business distinct from other games? Historically, the game of business has been arguably about making money, bottom line. HuPerson perspective shift: business can be about the flow and ‘currency’ of life force, a distinction that makes space for a new way of doing business. Daniel Goodenough and […]
The Nature of Time in the Game of Business
In sports, duration gives shape to the way a game is played. A game ends when the clock runs out, when the final set is played, or when a specific point total is reached. Tennis runs on sets. Soccer on halves. Basketball on quarters. Even golf has its own temporal architecture, measured through a fixed […]
Game On: Are You Clear About the Game You’ve Agreed to Play?
It’s not uncommon to think of business as a game. Consider this reflection from an influential leader: “Business is a game, the greatest game in the world if you know how to play it.” – Thomas J. Watson, early IBM leader In any game, there are agreements to participate. We make countless agreements each day […]