The Point of Purpose
A company’s sense of purpose is receiving increasing attention in the business world, giving us a more sophisticated understanding of its role beyond augmenting the bottom line. Should we then be looking at imbedding a process for achieving purpose, asks Jill Taylor?
Our understanding of purpose now includes a developing awareness of the company’s mission and, importantly, the employees’ life mission as well. When these two are in harmony, the organisation has a tensile strength. It can adapt more quickly; it can engage the loyalty of its employees more readily and it can position itself to respond to the markets more quickly and more holistically in our rapidly changing world – making it a living company.
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Rebranding from Meaning and Awareness
Rebranding is often understood as a shift in image or message, yet at its best, it is a movement of meaning. It begins with purpose, the why that gives a company coherence, and unfolds through awareness. When rebranding arises from meaning and mission, it becomes less about strategy and more about evolution. The work is to […]
From Strategy to a New View of Map-Making: Rethinking How Leaders Navigate Change
When the Map No Longer Matches the Territory When COVID hit, business stopped almost overnight. Dining rooms closed, doors locked, and an entire way of operating became impossible. At that moment, it was clear: we were not in Kansas anymore. As the CEO of a regional restaurant group, I watched 40 percent of our business […]
Sensitivity and AI: Investing Attention Where It Matters Most
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